The SolentPR course welcomed Stephen Waddington (President Elect of the CIPR and Digital and Social Media Director at Ketchum) to take on the challenge of developing an ebook on peer-to-peer PR in a day. 45 students worked in teams on chapters covering contemporary themes in PR, very often the topic was both evaluated and applied in generating the content e.g. Crowdsourcing. Stephen wrote about the event on his blog, Two-way Street.
Later the same day, the students joined practitioners in a Meet the Professionals event arranged with Wessex CIPR. The ‘speed-dating’ style event allows students to practice their elevator pitches and make contact with people they may have already linked with through social media. It is one of the ways the profession reaches out to emerging talent.