This blog is a very much a work in progress as I begin to consider my thesis. Arranged by section, the posts contribute towards the conceptual frame and the blog format allows flexible access. The broad area of study is critical exploration of the individual disposition of learners, their engagement with learning, experience and their ‘graduation’ to the emerging collective habitus of the interdisciplinary individual (or team) within ‘fused’ clusters in the creative industries.

My career has encompassed graphic design, media production, branding, marketing and public relations across the public sector and professional services organisations. Notable projects include implementing corporate identity programmes for a top ten law firm and a large regional university, sponsorship activation from Ethiopia to Wembley via Leeds, and project managing a large content web management installation. Personal highlights have been designing the logo for Yorkshire Cricket’s one-day side, the Carnegie Challenge Cup and working with the best rugby league team in the world.

Here is my portfolio.


2012 – present Programme Leader, Advertising and Communications, Southampton Solent University
2010-2012 Senior Lecturer, Carnegie School of Sport, Leeds Metropolitan University
2004-2010 Head of Creative Design, Leeds Metropolitan University
1997-2004 Media Production Manager, Leeds Metropolitan University
1991-1997 Print Production Manager, Nabarro Nathanson

University committees

Chair of the Faculty Student Experience Group
Chair of the Faculty Ethics Panel
Faculty representative on the University Student Experience Sub-committee
Faculty representative on the University Web User Group


White, A. Zwolinsky, S. Pringle, A., McKenna, J. Daly-Smith, A. Robertson, S. and Berry, R. (2012). Premier League Health: A national programme of men’s health promotion delivered in/by professional football clubs, Final Report 2012. Centre for Men’s Health & Centre for Active Lifestyles, Leeds Metropolitan University.

Berry, R. and Mackreth, K. (2011) The childhood activity market: A consumer orientation approach to understanding physical activity behaviours. Carnegie Seed Grant. Leeds, Leeds Metropolitan University.

Berry, R. (2011) Creating a Framework for Creativity. ALT Journal. Leeds, Leeds Metropolitan University.

Berry, R. (2011) Action Replays for Sport Results: contributing to research on using feedback to improve learning and gain student satisfaction. FLAP Conference. Leeds, Leeds Metropolitan University.

Berry, R. (2010) Maximising Opportunities: Marketing a University through Sport. British Universities & Colleges Sport Conference. Keele University.

Berry, R. (2009) Successful Branding in Higher Education. Discovering Futures HE Conference. London, London School of Economics.


2013 Bournemouth University EdD Creative & Media (registered)
2010 Leeds Metropolitan University PG Cert. in Higher Education
2009 Chartered Institute of Public Relations Member
2007 Chartered Institute of Marketing Professional Postgraduate Diploma
2007 Chartered Institute of Marketing Associate
2007 Higher Education Academy Fellow
2000 Institute of Learning & Teaching Member
1999 Leeds Metropolitan University MA Graphic Art & Design


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