PEST

Political

Supporting the Creative Economy: The Commons Culture Media and Sport Committee recognises the extraordinary success of the UK’s creative industries but warns that this may be jeopardised by any dilution of intellectual property rights and the failure to tackle online piracy. The Committee also “strongly condemns” the “notable” failure of Google in particular to tackle access of copyright infringing websites through its search engine. House of Commons (2013)

Digital Social Innovation:

  • Build a community of digital social innovators across Europe
  • Understand emerging technology trends and the potential opportunities for supporting them better
  • Write policy recommendations to the European Commission

Creative Industries Council: Making it easier for the media and creative industries to grow, while protecting the interests of citizens.

CBI Creative and Digital Industries: Supported by specialist in-house teams, CBI members set policy and influence decision makers in the UK and internationally to achieve a positive.

Creative England: From supporting the development of full-length feature films through iFeatures2 to seed-funding the most exciting new digital SMEs, Creative England’s remit is broad and growing.

Creative Skillset: Creative Skillset is the industry body which supports skills and training for people and businesses to ensure the UK creative industries maintain their world class position.

Economic

Creative Industries Economic Estimates: Department of Culture Media and Sport (2011)

Creative Industries Tax Reliefs: HM Revenue and Customs (n.d.)

Socio-cultural

All Our Futures: National Advisory Committee on Creativity, Culture and Education (1999)

A Creative Block? The future of the UK creative industries: Looking at the effect of major long- and short-term trends on the creative industries’ ability to assist the UK recovery, the report demonstrates how, despite unrivalled economic performance and their rightly-celebrated strengths, the UK creative industries are now under threat from a combination of recession-induced cuts, the global trends towards convergence and digitalisation, and concrete action from other governments to maximise the recovery-boosting economic potential of their own creative industries.

“Never, ever buy your son or daughter anything electrical. Fifty years ago, people my age were more innocent, doing stuff like bike riding down the canal. Now, you’re stuck in your room. The real you is your second life; life on the internet is your first life.” Gordon (2013)

“The challenge of our age is to blur those lines, merge art and science, and develop the new thinking skills kids need to be creative and innovative in the wake a truly global-knowledge-economy.” Eger (2013)

What Facebook Knows: “The company’s social scientists are hunting for insights about human behavior. What they find could give Facebook new ways to cash in on our data—and remake our view of society.” “Facebook is not above using its platform to tweak users’ behavior, as it did by nudging them to register as organ donors. Unlike academic social scientists, Facebook’s employees have a short path from an idea to an experiment on hundreds of millions of people.”

Technological

Digital Trends UK, Autumn: The tablet revolution is now fully underway. Tablets are the most wanted form of computer, as the popularity of second screening is driving the ownership of a device that is more conducive to casual, bite-sized computing. We have seen device convergence towards smartphones hurt other markets, such as digital cameras, SatNavs and portable media players. This trend could filter into the computer sector, as hybrid tablets may start to replace the common need for laptops and desktop PCs. Mintel (2013)

Media Consumption Habits: Tablets are starting to become a significant driver of activity when it comes to media consumption. The devices are primarily influencing the consumption of video content, as a raft of video on demand services vie for consumer attention and spend. However, the majority of video- on-demand revenue in the UK is still from free advertised content, and advertiser approaches to video ads will need to develop in the coming years to ensure that consumers reaching their platforms through tablet devices are presented with adverts that effectively monetise, but which are not so intrusive as to drive user ship to paid-for alternatives. Mintel (2013)

Bibliography:

Eger, J. (2013) And the word is STEAM. HuffPost Arts & Culture, 9/12.

Gordon, O. (2013) My Secret Life. Guardian Weekend, 9 November, p.9.

Mintel (2013) Digital Trends – UK – September 2013.

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